With the increasing competition, branding has become more important and this is the reason that hotel owners and independent operators are eyeing for a recognized and quality brand names. Branding plays a key role in positioning of the hotel in the marketplace, talent acquisition, revenue generation, market penetration and a unique identity amongst its customers. Aryaa  Hospitality’s branding advisory helps the asset owner in retaining the existing base of customers, hunting for new customer base and constantly engaging the hotel staff to exceed customer expectations. We proactively advice hotel asset owners and management teams to constantly monitor the physical product condition and invest in timely property upgradations, preventive maintenance management so as to minimize major capital expenditure.